About The Newscatcher 

The Newscatcher is an e-commerce content hub brought to you by Molecular BBDO. It features podcasts, articles, and reports on the hottest topics in the industry.  

In each issue, we’ll provide food for thought and inspiration, as well as our predictions and recommendations for the near future. 

The Newscatcher is dedicated to major players who want to remain relevant in the rapidly changing digital commerce reality.  

Join us monthly for an exciting journey through the e-commerce landscape. The Newscatcher will help you to stay on top of your game and give you valuable facts and information to share with your colleagues. 

About Molecular BBDO 

Molecular is the global e-commerce hub of BBDO Worldwide, the award-winning advertising agency. Molecular supports customers globally with e-commerce consulting, strategy development and asset production.  

Our customers’ sales growth is our absolute priority. For this reason, we pioneered the development of the ‘Brand to Basket’ model to ensure that all digital touchpoints lead to conversions.  

At Molecular, we help our clients generate more online sales in marketplaces like Amazon, Walmart, JD.com, and others all around the world. 

Reach out to us and let’s discuss how we can help you with your goals. 

Aga Sitarczuk, Global E-commerce Business Director 


I wish to express my sincere gratitude and appreciation to the following colleagues:

Piotr Boczkowski, Joanna Cichalewska, Rob Fleming, Magda Giewartowska, Kamila Gołębiewska, Adam Gołub, Igor Kaleński, Łukasz Kapłun, Adam Kieres, Katarzyna Kowalska, Anna Krzemińska, Sean Palmer, Julian Perkins, Agnieszka Rosner, Anna Rubkiewicz, Beata Strzelbicka, Grzegorz Sulich, Piotr Tamborowski, Mateusz Wójcik, and Tadek Żórawski.

Franciszek Klebański